Take a look, at this message and remember what they have done for all of us. Never forget the sacrifices they make.
The next time you have a bad day think about our troops and the hell they are in right now. They do it every day because it is there job, and they believe in freedom for our country.
I thank all the troops and appreciate what they do for me so that I may live my life in peace every day.
"Real peace is not just the absences of conflict, but it is the presence of justice."-Harrison Ford
It was a normal day. I got up just as I did everyday. I went through my entier home routine. I remember it being a cool crisp morning in September. I went through the whole day with laughter, and not a thought crossed my mind that at the end of the day my life would forever be changed. That night I had just gone to bed, and I heard the phone ring. I did not think much of it, but that phone call is one that you never want to take. From my room I could hear mom say "I am just going to go over there we will tell Jason in the morning." I was curious but I thought if it were something really bad Mom would have told me. The next morning mom came into my room before I had awaken. She sat on the side of my bed with tears in her eyes she said "I have something I need to tell you." At this point I knew something was about to rip my heart right out of my chest. Before Mom said anything else I felt the blood rushing to my head my hands got clammy as the words I never wanted to hear hit the cool morning air like a built from a gun. My friend Eric had been in a car accident. That was all I needed to hear. I knew what had happened I knew I would never see Eric again. I went through the whole day thinking to myself that I was not his closest friend I have to be strong for everyone else. I had to be strong for my cousin as Eric was his best friend. People asked me all day if I was ok and my only response was I will be ok...I will be ok.
Later, I heard the whole story Eric had been riding to football practice with some friends in a small pickup. A potato truck had stalled earlier that day in the middle of the road, and because the sun was so bright the driver did not see the truck in time to stop.
It was not until the funeral that I cried. My uncle wore a tie that Eric hated, and when he went up to the podium to speak he said "Eric hated this tie...so we are going to take care of that right now." He pulled out a pair of scissors and cut the tie in half. It was at that moment that I realized what had happened even though I played it over and over in my head. It was "a story that had just begun but death tore the pages all away"(Kenney Chesney -Who you'd be today).
I will never wake up again without wondering how the day might end or what news awaits the next....
The advertisement appeared on cable and local televisions all over the country. The Ad is 30 seconds long. The ad is selling DVD's for the movie We Are Marshall. The target audience is targeted to those who had seen the movie in theaters and those who were taken in by the herat trenching true story. This ad also directly appeals to college students and college football players. This ad creates an emotional appeal to those specific audiences by showing pictures of the crash site with the cross, the casket with a football Jersey over it. However, anyone who lost a best friend or family member can relate to this movie. The story begins with the title "This is a true story." Words like "The greatest disaster in college sports history." The primary message of this ad is that "We are Marshall" is now available on DVD. The secondary message of this ad is do give people a preview of the movie so that they will be inclined to buy it. The claims of this ad are that the movie is a true story, and one of the best pictures of the year.
Composition
The ad simply shows small previews of the movie. One dramatic voice is used as well. The setting of the ad is very similar to all movie previews. The words, slogans and catchy phrases that are used in the ad are: "In a moment everything can change.", "Anything is possible" "We are Marshall.", and "Look for it on DVD." The ad also uses dialogue from the movie to contribute to the overall goal of the ad. The captions that are used in this ad are a great appeal to peoples emotions. The goal of this ad is to get its viewers to develop a personal connection with the story. The dram tic over-voice is the main dialog that attracts its viewers. The over-voice is a male voice, there is dramatic music, and dramatic dialog from the movie. The lighting in the ad is both very dark and then quick flashes of bright light. The camera views are multipule camera views used in the movie.
Summary Observations
The intended effects of this ad is to make its views feel a personal connection to the story so that they will be inclined to purchase the DVD. Other meanings that could be drawn from this ad are that people whom have lost a close friend could have flash backs to that event. The ad dose not show what the DVD will cost, or where to purchase the DVD. This ad is very effective because it has such a strong appeal to peoples emotions especially those who have witnessed similar events. The AD works because it makes it personal and the audiences feels a connection to the story. This AD is not controversial, however the sences that they used from the movie ad shock value to the AD, especially the casket with the jersey over it. However, this will be different for each individual based on their experience.
